In a nutshell, there are two types of SEO for lawyers that you and your firm can indulge in. This will grant you the speed your business or profession deserves, SEO stands for Search Engine Optimization and it is completely about getting your site to rank up as possible with search engines. It is imperative for lawyers to be SEO oriented. The two types of SEO that lawyers or law firm can indulge in, this include:
- On-site Search engine optimization also called on-page.
- Off-side SEO also called off-page.
This post focuses on some off-page SEO. Though, just so you know, on-site page SEO is primarily about the main search terms placed on the pages of your website. For instance, a lawyer’s home page’s main search might be a Chicago Criminal Lawyer and Washington DUI lawyer. Most SEO outcomes come from off-page site SEO which boils down to getting several and high-quality links to your site. These links are named inbound links. The number 1 factor that enhances your rankings with search engines is the quality and number of links to your site. This is why is imperative for lawyers to be SEO focused.
How Do I Get Inbound Links To My Lawyer Site?
You may want to how asked, how possible you can get an inbound link to your site. Don’t worry we shall be reviewing the main sources of inbound link to your lawyer site. There are basically three main techniques for getting inbound links:
- Attract them
- Go and get them
- Create 1-way inbound links yourself
Attracting Inbound Links
Yes, you have to create a reason in your site for one more site or blog to want to link to your site. The best way to do this is a creative content that people love. Content can be audio, images, written and video. Lawyers have a pretty fine opportunity attracting links because they have specialized skills that people need to know about. Hence, writing in-depth about your practice place will likely attract links. Be certain the titles of your data are compelling and avoid writing lots of legal languages. It might be informative, but it is not compelling.
Go And Get Inbound Links Via Link Exchanges
A well-known technique for getting inbound links is trading links with all other lawyers. Type lawyer link exchange and you will get to no shortage of law firm sites willing to exchange links. There is a pretty fine debate in the Search Engine Optimization community right now about how efficient link exchanges are.
In my own experience, inbound links as an outcome of link exchanges have remained valuable and will enhance your Search engine spot. Link exchanges are false votes for fame for a site (the technique behind using links as a ranking measure), though, it is not forever but surely will bring out your site. Lawyers listing other lawyers can serve everyone needing a lawyer in different locations. At the end exchange link sites, brings about business and career exposure to a larger audience, in my experience with sites, links exchanges really work.
Create 1-Way Inbound Links Yourself
One way links are those where you do not reciprocate a link. You can make one-way inbound links in 4 methods:
- Write and publish writing content online
- Comments on a blog that do not have a no-follow tag
- Social bookmark your website, and
- List your lawyer site with online directories
Writing And Publishing Articles Online
Well writing and publishing articles online, Ezinearticles.com is an ideal example. If you look at the bottom of the articles in this site you are reading, you will see a brief bio or resources box that enables you to write placed some links. This site allows 2 links to a website of your choice (that perfect within the laws, lawyer site are allowed). The issue with writing and publishing online is it takes a long time. If you do not like writing, then it is a choice. Part of remarkable SEO for lawyers is doing it quick and efficient. That said, most lawyers can write or publish online is not too much stress.
Comment On Blogs That Do Not Have A No-Follow Tag
Without getting technical, does a fine search for blogs that do not have the no-follow tag in the comments and you will find many? No, follow tags are site coding which makes the link invisible to search engines and therefore not necessary for SEO purposes to you. Go to these no-follow commenting websites or blogs and leave a comment with links to your website. Only go to websites related to your website.
Social Bookmarking Your Website
There are dozens of social bookmarking sites you can try out, if not hundreds of social bookmarking sites. It is best if you have somebody at another IP address bookmark your website. Do not have a similar person repeatedly bookmark your website and do not bookmark your website.
List Your Lawyer Site With Online Directories
There are at least over 1000 online directories. When you list your website under a particular category, you get a link to your website!
The Downside To Creating Your Individual One-Way Links
The downside to developing your individual one-way links is that it is a very time-consuming process. Writing and publishing a fine article takes time. Finding related blogs and commenting rightly takes time. Bookmarking your website on dozens of social bookmarking sites takes time! Registering and listing your law company’s site with over one thousand directories take a lot of time. Don’t worry, SEO for Lawyers will aid you to achieve this goal without stress or hassle. As a lawyer, it is vital to be proactive towards your best SEO practices if you want your law firm or business to be known.